I turn ambiguityinto evidence.

Product thinker working at the intersection of user behavior, data, and AI.

Follow the evidence trail
Freya Yubei Li

Freya Yubei Li

Product · Data · AI

What I bring.

Behind every metric,
a product decision.

I work where analytics meets product. I find the signal in user behavior and turn it into decisions a team can act on.

UCLA Statistics and Data Science · AI product at IntraAtria · UCLA NLP group

Freya in ChinaFreya beside the water
see what people dodecidetest if it worked

Each chapter left
a piece of evidence.

Three questions.
Three evidence trails.

Scan the essentials here. Open the 60-second brief for my reasoning, or continue to the complete artifact only when you want the details.

Rental Readiness interface showing disclosed rental requirements
01Clarify before applying.
01
Product strategyUX/UI

Zillow Rental Readiness

How might Zillow help renters understand application readiness before they invest time?

RoleIndependent product case study
FocusRenter decision confidence
Scope3 connected concepts
Evidence4 validation methods
Evidence labelConcept case study

Metrics are proposed success measures, not shipped outcomes.

Open full interactive case study
One-minute case briefThe thinking behind this projectRead the problem, evidence, decision, and plan for measuring success.+
01
Question

Renters can discover and save listings easily. Important qualification details often appear only after they have already invested time. I focused on an earlier question: can a renter tell whether an application is worth pursuing?

02
Evidence

I reviewed the full rental journey and marked where requirements, affordability, documents, and next steps become unclear. The main issue was not a lack of listings. Renters needed key decision information in one place and at the right time.

03
Decision

I designed a readiness layer that brings requirements forward and helps renters prepare before applying. It does not approve or rank applicants, and it never promises an outcome. This keeps the guidance useful without creating false confidence.

04
Measure

I would track readiness check completion, qualified application starts, progress from saved listings, and exits caused by uncertainty. I would also test whether the guidance is clear, accessible, and equally useful across different renter groups.

Map of night and weekend healthcare visit concentrationPatient flow analysis diagram
02Find where to investigate.
02
AnalyticsModeling

Healthcare Operations Intelligence

What patterns in 7.7M encounters could help an operations team focus its next intervention?

RoleAnalyst & modeler
Dataset7.7M encounters
LensAccess & utilization
ModelAUC 0.953
Evidence labelAnalytical project

55.6%, 8.7×, and AUC 0.953 are research findings, not claimed business outcomes.

Inspect analysis & methodology
One-minute case briefThe thinking behind this projectRead the problem, evidence, decision, and plan for measuring success.+
01
Question

The dataset contained millions of encounters, but the right intervention was not obvious. I focused on a practical question for an operations team: which patterns in access and use should the team investigate first?

02
Evidence

I studied access conditions, emergency use, timing, continuity of care, and predictive signals across 7.7 million encounters. I compared several views of the data to find repeated patterns and separate them from one time observations.

03
Decision

Two important signals were 55.6% broadly avoidable use and an 8.7 times weekend surge. These results do not prove what caused the pattern. They suggest that weekend access and continuity of care are strong places to begin the next investigation.

04
Measure

The model reached an AUC of 0.953, which shows strong signal detection. It does not prove patient or business impact. A real test would also need input from clinical teams, patient safety checks, subgroup monitoring, and clearly defined outcomes.

Onboarding analytics dashboardAI onboarding assistant interface
03Make behavior testable.
03
AI productWorkflow design

AI Onboarding Workflow System

How do you turn an open-ended AI idea into behavior a team can actually test?

RoleAI PM & analytics intern
Stage0→1 product
Output30+ workflows
FocusTestable behavior
Evidence labelProfessional project

Public content is limited to non-confidential process and scope.

Inspect the public workflow case
One-minute case briefThe thinking behind this projectRead the problem, evidence, decision, and plan for measuring success.+
01
Question

The AI onboarding assistant had a promising direction, but the team did not yet share one definition of correct behavior. Before adding more features, we needed to agree on what the assistant should do when a request is clear, incomplete, or unexpected.

02
Evidence

I broke each onboarding moment into the user input, assistant response, next step, unusual cases, and possible failures. More than 30 workflows made hidden assumptions visible and gave product and technical teammates one shared reference.

03
Decision

I used workflows and simulations to define expected behavior before the product grew. This helped the team discuss specific responses and limits instead of relying on general impressions of whether the assistant felt good.

04
Measure

The 30 plus workflows show what I delivered, but they do not measure user impact. I would evaluate task completion, serious failures, recovery quality, repeated corrections, and user confidence. New problem cases would guide the next round of testing.

More work

Additional proof, kept concise.

Product analytics

TV Advertising Performance & Attribution

Connected approximately $554K in spend, 8K attributable purchases, and an approximate $69 CPA into a decision-ready performance view.

Analysis findingsOpen
Data storytelling · Leadership

Travel Through Data

Led a six-person tourism data project, cleaned three of four datasets, and normalized comparisons to a 2019 baseline.

Documented contributionOpen
Statistical modeling

Housing Valuation Modeling

Built an auditable modeling trail across roughly 7K observations and 90+ variables, earning second place in class.

Observed outcomeOpen

How intelligent systems
communicate, remember, and fail.

Accepted atCOLM 2026

Agent Q-Mix

Accepted to COLM 2026. My work contributes to the careful evaluation of multi-agent reasoning and communication.

Multi-agent systemsReinforcement learningCommunication topology
View public record
Accepted
Under review atAAAI

Codebook Agent

Amortized topology design for LLM multi-agent systems

Studies how a multi-agent system can choose its own communication layout for each query.

Multi-agent systemsCommunication topologyToken efficiency
Read on arXiv
Under review
Under review atICLR

Memory as a Controlled Process

Learned adaptive memory management for LLM agents

Studies how LLM agents can learn when to store and recall memory, instead of relying on fixed hand-written rules.

Agent memoryMemory managementToken efficiency
Read on arXiv
Under review
OngoingIn progress

Agent memory under a budget

An agent’s history keeps growing, but its memory budget does not. The system has to decide what is worth keeping before it knows which questions will come. I am running experiments on whether a scoring method can keep enough information for later answers at a lower processing cost.

Agent memoryMemory budget
Ongoing
All publications on Google Scholar

Precision and
surprise.

I have played the guzheng for more than twenty years. Some ways of listening take time. I also love EDM, snowboarding, travel, good food, and the energy of being somewhere new.

Freya holding a snowboard in the mountains
Snowboarding
A playful travel moment
Somewhere new

Let’s make the
question sharper.

I enjoy conversations about product decisions, AI systems, data, and ideas that become more interesting the closer you look.

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